Replies, redesigned

Build the AI
that answers
like you
would.

Reply Flow is a custom AI agent builder for customer conversations on WhatsApp and email. Train an agent on your business in minutes, tune it as deeply as you need, and let your team step in only when a human really needs to.

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Shared inbox · today
7 unread
  • SM
    Sarah M. whatsapp · 11:42

    "Did the order ship yet? It was supposed to arrive…"

    Mira · drafted reply
  • DL
    Daniel L. email · 11:38

    "Need a quote for 80 units, see attached spec…"

    → Aria · sales
  • RT
    Rina T. whatsapp · 11:31

    "What time do you close on Sunday?"

    Sage · auto-replied · 4s
The chatbot trap

Your customers
can spot
a chatbot
from the first line.

Generic AI is trained on the internet, not your business. It doesn't know your refund policy. It can't see whether the order shipped. It hallucinates pricing. It hands off to a human five seconds in. The good leads bounce. The bad ones tie up an agent for twenty minutes asking about your return window.

How an agent gets built

Tell it the
situations.
Tell it how you'd
handle them.

Each Reply Flow agent is a list of scenarios — the moments your customers actually have. For every scenario you write the trigger (when it applies) and the instructions (what to do). No prompt engineering. No giant system prompt to maintain. Plain English, the way you'd brief a new hire on day one.

  • Knowledge Drop in your help docs, policy pages, product specs, FAQs. Agents answer from your material, not the public internet.
  • Style Tone, length, emoji-use, language. They sound like you wrote it — in any of the languages your customers write to you in.
  • Escalation Pick the moments humans should always handle: refunds, VIPs, anyone who asks for a manager. The agent steps aside cleanly.
  • Tune anytime Edit a scenario and it takes effect on the next message. No retraining, no redeploy.
Response Flow
Mira · sales agent
  • 01 Order status check

    Trigger customer asks where their order is, or mentions an order number

    Then look up the order, reply with the latest status, ETA, and the tracking link

  • 02 Bulk-order pricing

    Trigger customer asks for a quote, or mentions 25+ units

    Then don't quote — tell them a teammate will follow up within an hour, hand off to sales

  • 03 After-hours first message

    Trigger first message from a contact between 10pm and 7am local time

    Then acknowledge, set expectations for the morning, share self-serve docs

↳ Test scenario + Add
How an agent acts

An agent that
checks before
it answers.

Reply Flow agents don't just talk. They call your business systems as tools, mid-conversation. They look up the order in Shopify before quoting an ETA. They check Airtable before promising a slot. They read your Google Sheet before pricing a quote. Every reply is sourced from your live data — not guessed at.

  • Connect One-click for Shopify, WooCommerce, Airtable, Supabase, Google Sheets. Or point at any REST API — paste an OpenAPI spec or a cURL, we wire the rest.
  • Scope Choose which tools each scenario can use. Your refund agent doesn't need your customer list. Your after-hours agent doesn't need Stripe.
  • Cache & retry Reads are cached so a busy agent doesn't hammer your store. Failures retry. Writes invalidate the cache automatically.
  • Audit Every tool call is logged — inputs, response, and the scenario that triggered it.
Mira · sales · live
Sarah M. whatsapp · 11:42

"Did the order ship yet? It was supposed to arrive Tuesday."

tool call
shopify.get_order(#SHP-48201)
→ status: shipped · 2026-04-28
→ carrier: USPS · ETA Apr 30
→ tracking: 9400 1110 2070 4837 1234
Mira drafted · 0.6s

"It shipped Monday — USPS, expected Friday. Tracking 9400 1110 2070 4837 1234. Anything else?"

Around the agent · the workspace

And the inbox
runs itself.

Most of the time the agent handles it. When a human really needs to step in — a refund, a custom quote, a sticky complaint — the conversation lands in your team's inbox already tagged, already routed, with the AI's draft and source data attached. They reply. You ship.

  • Shared inbox Every WhatsApp and email thread for a contact, stitched into one record. Built-in CRM behind it — custom fields, tags, lists, dedup. No second tool.
  • Auto-classify Each incoming message gets labels, priority, and status suggested by AI. Accept, dismiss, or apply some of it — the agent doesn't decide for you.
  • Auto-assign Route by tag, by load — round-robin or least-busy — or fixed assignment. Per channel, per rule.
  • Handoff chains When the agent steps aside, the inbox nudges the specialist, escalates if they're slow, and keeps the customer in the loop until someone replies.

We trained an agent on our help docs and pointed it at our Shopify. Now it answers order-status questions before our team even sees them. First-reply time went from 11 minutes to 38 seconds — and we stopped hiring at five.

Priya Ravi
Head of Customer Operations · Halcyon
Pricing

Priced for teams
that want to grow,
not be punished for it.

One flat monthly price. Agents, scenarios, and connectors on every plan. Extra messages and KB pages billed transparently.

Starter

For solo operators trying it out — one inbox, one agent, your help docs.

$ 29 / month
Start free trial
  • 1 account · WhatsApp or email
  • 1 AI agent · scenarios + KB
  • 1 knowledge base · 5 pages
  • 500 messages / month
  • Connectors · 3 tool calls per reply

Overage: $0.03 / extra message · $0.05 / extra KB page

most teams pick this
Pro

The full agent builder. Multiple agents across multiple inboxes.

$ 59 / month
Start free trial
  • 2 accounts · WhatsApp + email
  • 3 AI agents
  • 5 knowledge bases · 50 pages total
  • 1,000 messages / month
  • Connectors · Shopify, WooCommerce, Airtable, Supabase, Google Sheets + any REST
  • 6 tool calls per reply
  • Auto-classify · auto-assign · handoff chains

Overage: $0.02 / extra message · $0.04 / extra KB page

Scale

For ops teams running multiple businesses or multi-channel operations.

$ 99 / month
Start free trial
  • 3 accounts
  • 5 AI agents
  • 10 knowledge bases · 200 pages
  • 2,000 messages / month
  • Everything in Pro
  • 10 tool calls per reply

Overage: $0.015 / extra message · $0.03 / extra KB page

Questions, reasonably

The things you'd
ask on a sales call.

Couldn't find yours? Email [email protected] — a real person replies in under an hour during business hours.

How fast can we actually go live?

About 60 minutes for most teams. Connecting your Gmail and WhatsApp takes five. The rest is writing your first scenarios — the situations your customers actually have, with the triggers that recognize them and the instructions you'd give a new hire on day one. We're happy to walk you through it; no onboarding call required.

Will the AI go off-script and embarrass us?

No. Agents only reply when an incoming message matches a scenario you've written. You set the rules; the agent works inside them. For anything you didn't plan for — refunds, VIPs, anything ambiguous — it steps aside and the conversation goes to your team.

Will my WhatsApp number get suspended?

No. Reply Flow runs on official, fully-compliant WhatsApp infrastructure. Opt-in flows, message templates, and the 24-hour reply window are managed for you — so the things that get accounts banned (cold-blasting strangers, sending after the window without an approved template) can't happen by accident.

Will my emails go to spam?

No. Reply Flow sends from your own Gmail or Google Workspace account — deliverability is exactly the same as when you write the email yourself. Your domain, your reputation, your inbox placement. Nothing relays through our servers.

How does my team handle the conversations the AI doesn't?

When an agent steps aside, the inbox routes the conversation to the right person — by tag, by load (round-robin or least-busy), or to a specific teammate. If they don't reply in time, it nudges them, escalates if needed, and keeps the customer informed. Everyone sees who's working on what, and you control who has access to which conversations.

Where is our customer data, and is it safe?

Your conversations, contacts, and knowledge bases live in your private Reply Flow workspace — encrypted, isolated from every other company's, and never used to train any model. SOC 2 Type II is in progress; available now under NDA.

Can the AI take actions on my data, or just answer questions?

Both. Agents look up the order in your store, check stock in your spreadsheet, validate a coupon in your database — then reply with what they found. You connect the systems you use (Shopify, WooCommerce, Airtable, Supabase, Google Sheets, or any custom one) and pick which scenarios are allowed to use them.

Can I run more than one agent on a single inbox?

Yes. Pro and Scale plans let you stack multiple agents on one WhatsApp number or email account, and route between them by contact, intent, or scenario. A sales agent can take pre-purchase questions; a support agent handles tickets after.

Can I cancel anytime, or am I locked in?

Cancel anytime. No annual contracts, no early-termination fees. If you stop, your data is yours — we'll help you export it.

Can I bring my existing WhatsApp number and email?

Yes. Existing Gmail / Google Workspace accounts connect in one click. Existing WhatsApp Business numbers can be migrated over — we walk you through it.

What counts as a "message"?

Only the replies your agent actually sends. Inbound messages, drafts you discard, and replies you write yourself don't count toward your monthly total.

What languages can the agent reply in?

Whichever language the customer wrote in. The agent reads the incoming message, matches it to a scenario, and replies in the same language — without you toggling anything.

What AI models do you use?

A blend of Anthropic's Claude (for reasoning and tool use) and OpenAI (for embeddings on your knowledge base). You don't pick — Reply Flow chooses the right model for each step automatically.

Can my team review AI replies before they go out?

Yes. The AI can prepare a reply and queue it in your inbox for a teammate to send with one click — useful while you're tuning a new agent, or for trickier conversations where you want a human eye before the message goes out.

Beyond the listed connectors, can Reply Flow talk to my other systems?

Yes. Anything that speaks REST plugs in — paste an OpenAPI spec or a cURL example and Reply Flow wires it as a tool the agent can call. We can also fire outbound webhooks when conversations hit specific states (handoff started, agent stepped aside, contact tagged), so your downstream systems stay in sync.

Will the agent recognize a returning customer?

Yes. Every contact has a profile — past conversations, tags, custom fields, order history if you've connected your store. Mention an order or quote a previous reply and the agent has the context.

Can I see which messages actually drive sales?

Yes. Reply Flow tracks the links your agents send and ties them back to orders pulled from Shopify, WooCommerce, or Stripe. Filter by campaign, by agent, by date — see what's working without leaving the inbox.

What happens after hours?

Whatever you tell it. Write an "after-hours first message" scenario with the response you want — acknowledge, set expectations for the morning, point to self-serve docs. The agent applies it the moment a message arrives outside your team's hours.

Ready when you are

Stop losing
customers to silence.

14 days free. No credit card. Connect your channels, write your first scenarios, and have your agent answering customers within the hour.