See what's working
— down to the agent,
the scenario,
and the link
Agent performance, link tracking, and revenue attribution in one dashboard. No third-party analytics tool required.
Replies sent
1,943
+8%
AI cost
$3.84
-6%
Revenue attr.
$11.3k
+23%
Per-agent metrics
at a glance
Every agent gets its own performance view — invocations, replies sent, average latency, escalation rate, and estimated AI cost. Switch between 7, 30, or 90-day windows to see trends over time.
Aggregates roll up across all agents so you always know your total reply volume and total AI spend — and what each reply costs on average.
Invocations
2,847
Replies sent
1,943
Avg latency
340 ms
Escalation rate
4.2%
Total AI cost
$3.84
Cost per reply
$0.002
Daily invocations
Every link you send,
tracked
Summary tiles — links sent, unique conversations, unique hosts, unique URLs, total clicks, and click-through rate — sit above five drill-down tabs so you can pivot from channel-wide to per-URL or per-contact in one click.
Available filters
3,214
Links sent
591
Total clicks
18.4%
Click-through rate
- 01
Top URLs
Per-URL emissions, unique clicks, and attributed revenue. Click any row to see the full emission history.
- 02
By Scenario
Which scenarios are driving the most clicks and revenue? Filter to any single scenario to compare agents.
- 03
By Agent
Which agents emit the most links, and which ones convert? Attribution down to the individual agent.
- 04
By Host
Domain-level aggregation — see which product domains or microsites pull the most traffic from your messages.
- 05
Top Conversations
Per-contact link activity with an hourly sparkline. Identify your highest-intent contacts at a glance.
Click any URL or conversation row to open a drill-down panel — see all emissions, every attributed order, and the full click timeline for that item.
Which messages
made money
Total revenue (net of refunds), attributed orders, and RPE (revenue per emission) at the top. Break it down by scenario, by agent, or by integration source — Shopify, WooCommerce, or Stripe.
When your customers transact in multiple currencies, Reply Flow shows a native breakdown alongside FX conversion diagnostics, so nothing is hidden in a blended total.
Attribution chain — methods in priority order
Metadata match
Order carries Reply Flow contact ID
UTM attribution
UTM params from tracked link
Email + time window
Email match within attribution window
Manual
Manually assigned by team member
Total revenue
$11,350
net of refunds
Orders attr.
282
of 299 total
RPE
$0.041
revenue per emission
| Method | Orders | Revenue | Share |
|---|---|---|---|
| Metadata match | 148 | $6,240 | 52% |
| UTM attribution | 61 | $2,890 | 22% |
| Email + time window | 44 | $1,740 | 16% |
| Manual | 12 | $480 | 4% |
| Unattributed | 17 | — | 6% |
Channel health
at a glance
Each connected channel gets a compliance health score from 0 to 1, computed from response rate, rate-limit utilization, and platform risk factors. Know which channels need attention before a platform flags them.
Display-only — no alerting or automated actions are taken based on this score.
WhatsApp · +1 (555) 000-1234
Business account · Active
0.82
HealthyGmail · [email protected]
Connected · OAuth active
0.61
Needs attention
How your integrations
perform
Per-endpoint metrics across all connected integrations — Shopify, Sheets, Airtable, and the rest. Error rate, p50 and p95 latency, cache hit rate, and estimated AI cost across 24h, 7d, and 30d windows.
Export any view to CSV for your own reporting pipeline or for sharing with your team.
| Endpoint | Errors | p50 | p95 | Cache | AI cost |
|---|---|---|---|---|---|
| Shopify · Orders | 0.8% | 112 ms | 480 ms | 63% | $0.014 |
| Shopify · Products | 0.2% | 88 ms | 310 ms | 78% | $0.009 |
| Google Sheets | 1.4% | 240 ms | 820 ms | 41% | $0.022 |
| Airtable · Records | 0.5% | 160 ms | 590 ms | 55% | $0.011 |
All of this comes
built in
No third-party analytics to wire up. No separate attribution platform. Agent performance, link tracking, revenue attribution, and compliance health ship with every Reply Flow account.
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